80 % of olive production of Turkey is being done by unregistered, un-controlled companies which are usually working under inappropriate conditions in terms of health and hygiene. Usage of coloring materials bad for human health and too much alkali (NaOH) treatment to speed up the fermentation process as well as insufficient washing process are quite a common practice in this sector. Additionally, inappropriate packaging conditions with the absence of production and expiry dates on the packages as well as uncontrolled usage of preservatives are not very rare among processors.

Fora is the quality guarantee of consumers against all these problems.